Meteorology free essay sample

Weather is the state of the atmosphere at a particular place and time. Climate is a locations average weather conditions over a specific period of time. For example, Weather looks at what is happening right now. Climate however looks at what the weather as done in the past and projects what the weather should do. Like normally we get 20 inches of rain in the summer and its safe to assume that we will receive close to that same amount of rain. 2. What is the advantage of describing the climate of locality in terms of both average weather plus extremes in weather? The advantage is that farmers can know what crops can be grown and what the average heating and cooling temperatures are like for homes. It also helps people predict what the fresh water supply will look like. 3. Identify the various sources of weather information that are available to the public. We will write a custom essay sample on Meteorology or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There are several different sources available to the public. All news channels, such as CNN and MSNBC, feature weather segments throughout each day. The Weather Channel also broadcasts weather reports all day. Another source is the Internet. All NWS Forecast Offices have websites that provide a variety of meteorological, climatological, and hydrological information. Weather can also be obtained through newspapers or by listening to the radio. 4. Describe the type of weather that usually accompanies a high (anticyclone) and a low (cyclone) in middle latitudes. Highs (anticyclones) are usually accompanied by fair weather. Highs that originate in northwestern Canada bring cold, dry weather in winter and cool, dry weather in summer to much of the coterminous United States. Lows (cyclones) typically produce cloudy, rainy or snowy weather. An exception would be Lows that develop over broad regions of arid or semiarid terrain. In these areas, intense solar heating of the ground raises the air temperature and lowers the surface air pressure, producing a low that remains stationary over the hot ground and is not accompanied by stormy weather. 5. What is an air mass? What governs the temperature and humidity of an air mass? An air mass is a huge volume of air covering hundreds of thousands of square kilometers that has relatively uniform temperature and humidity properties in its horizontal extent. Fronts govern the temperature and humidity of an air mass. 6. Explain why clouds and precipitation are often associated with fronts. Fronts form where contrasting air masses meet, and the associated air movements often give rise to cloudiness and precipitation. 7. Among weather satellites, distinguish between GOES and POES. GOES orbit the Earth about 36,000 km above the planets equator. A GOES satellite revolves around Earth at the same rate and in the same direction as the planet rotates so that the satellite is always positioned over the same spot on Earths surface and its sensors have a consistent field of view. POES travel about 800 to 1000 km above the Earth. The satellites orbit traces out a plane in space while the planet continually rotates on its axis through the plane of the satellites orbit. With each orbit, points on Earths surface move eastward so that onboard sensors sweep out successive overlapping north/south strips. 8. What advantages does an infrared satellite image offer over a visible satellite image for monitoring the state of the atmosphere? An infrared satellite can provide useful information at any time whereas visible weather satellite images are available only during daylight hours. Temperature dependency of IR emission makes it possible, for example, to distinguish low clouds from high clouds on an IR satellite image. 9. Describe how weather radar detects the location and movement of areas of precipitation. Weather radar continually emits pulses of microwave energy that are reflected by atmosphere targets such as raindrops, snowflakes, or hailstones. The reflected signal is displayed as blotches on computer displays with a superimposed map of the region surrounding the radar. Echo intensity is calibrated on a color scale so that lightly green indicates light rain whereas dark red signals heavy rain or hail. 10. What causes high thin cirrus clouds to appear fibrous or wispy? High thin cirrus clouds appear fibrous or wispy because they are composed of mostly tiny ice crystals.

Past, Present, and Future Are Simple Tenses

Past, Present, and Future Are Simple Tenses Simple tenses in English are used to make basic statements about habits, events that happened, or what will happen in the future.   Present Simple The present simple is used to express daily routines and habits. Adverbs of frequency such as usually, sometimes, rarely, and so on are often used with the present simple. This tense is often used with the following time expressions including adverbs of frequency: Always, usually, sometimes, etc.Every dayOn Sundays, Tuesdays, etc. Positive Subject present tense object(s) time expression Frank usually takes a bus to work.I cook dinner on Fridays and Saturdays.They play golf on weekends. Negative Subject do/does not (dont/doesnt) verb object(s) time expression They dont often go to Chicago.He doesnt drive to work.You dont usually get up so early. Question (Question Word) do/does subject verb object(s) time expression How often do you play golf?When does she leave for work?Do they understand English? The present simple is also used about facts that are always true. The sun rises in the east.Dinner costs $20.Speaking languages improves your chances to get a job. The present simple can also be used to speak about scheduled events, even if those events are in the future: The train leaves at 6 oclock.It doesnt begin until 8 p.m.The plane lands at 4:30. The present simple is also used in future time clauses to say when something will take place: We will have lunch when they arrive next week.What will you do after he makes his decision?They wont know the answer before she comes next Tuesday. Past Simple The past simple is used to express something that happened at a past point in time. Remember to always use a past time expression, or a clear contextual clue when using the past simple. If you do not indicate when something happened, use the present perfect for unspecified past. This tense is often used with the following time expressions: AgoIn year/monthYesterdayLast week/month/yearWe Positive Subject past tense object(s) time expression I went to the doctors yesterday.She bought a new car last week.They played tennis when they were in high school. Negative Subject did not (didnt) verb object(s) time expression They didnt join us for dinner last week.He didnt attend the meeting.I didnt finish the report two weeks ago. Question (Question Word) did subject verb object(s) time expression When did you buy that pullover?How often did you drive to Los Angeles?Did they study for the test yesterday? Future Simple The future with will is used to make future predictions and promises. Often the precise moment the action will occur is unknown or not defined. The future simple is also used to react to situations that happen at the moment. This tense is often used with the following time expressions: SoonNext month/year/week Positive Subject will verb object(s) time expression The government will increase taxes soon.She will give a presentation next week.They will pay for the course in three weeks.   Negative Subject will not (wont) verb object(s) time expression She wont help us much with the project.I wont help him with that problem.We wont buy that car. Question (Question Word) will subject verb object(s) time expression Why will they reduce taxes?When will this film end?Where will he stay next week?

Case study-buffalo wild wings Essay Example | Topics and Well Written Essays - 1500 words

Case study-buffalo wild wings - Essay Example It also offers signature seasoning like desert heat, south west ranch, blue cheese, buffalo rub etc. All the food items are related to the western culture. At first, the company needs to expand its business operation in Europe. It can be observed that there demand of such kind of foods is huge as the people of UK are also habituated to eat this kind of tastes. Similar restaurant chain operations also exist in that market. So this is anticipated that these products and services of this restaurant will get good market place in UK (Wetherly and Otter, 2014). Few images of attractive buffalo wing dishes with excellent garnishing offered by the mentioned restaurant are given below which will attract the customers. As the restaurant business is related to western taste of food items so Europe is the best region for the purpose of marketing and expanding this business. Buffalo wings, boneless wings, chicken wings, hamburger, sandwiches etc which this restaurant is offering are also very famous and demandable food items in Europe. Major cities and countries in Europe can be the target market place for opening a new branch of this restaurant. Customers can get different taste of the similar food items from this restaurant. They can also provide some new variety of items which are rarely available in the existing restaurants in that continent. London, Berlin, Hamburg, Madrid, Paris etc are the targeted cities for this business (Cullen and Parboteeah, 2009). It is already mentioned that the target market will be the European market. The big cities and major countries will be the first target places. These countries are Germany, England, Spain, Italy, France etc. This kind of wing based items are very popular in the mentioned regions and if this restaurant can add some extra flavor in these food items then demand will be increased at rapid speed and the company can earn more amount of revenue

Interpersonal Communication Essay Example | Topics and Well Written Essays - 1000 words

Interpersonal Communication - Essay Example Significance of the Topic Tact is a significant topic. Tact is defined as saying the right words at the right time and at the right place. Tact reduces conflicts among individuals or groups. Tact incorporates the social context of each messaging process (Ackerson 5). By saying the right words, harmony and camaraderie permeates the environment. Further, tact-based interpersonal communication is a critically important aspect of every situation. People communicate with one another during certain times of the day. Some communicate with fellow workplace employees. Teachers communicate with their students. Siblings communicate with one other. Local government officials communicate with their constituents. Furthermore, tact-based internal communication is essential during unfavorable situations. Jennifer Lopez, American Idol judge, often used tact. In one social occasion, Lopez tactfully informed one of her favorite contestants that she was eliminated from the American singing contest. Jenn ifer Lopez used tact-based empathic words to diffuse the hurt felt by the losing contestant of the television broadcast. The broadcast is the popular American Idol show. Jennifer Lopez showed compassion for the losing contestant. Lopez was crying when she tactfully delivered the heart-breaking news to Jennifer’s favorite contestant. Tact-based interpersonal communication is a complex challenging activity (Solomon 4). ... Interpersonal communication involves the personal qualities of the communicating individuals or groups (Solomon 5). Factors that Make the Topic Unique The tact interpersonal communication topic is unique. Tact is only one of the factors that contribute to improved interpersonal communication. Tact involves taking into consideration how the listeners, readers, audiences and other receivers of the communication will feel when they receive the message. For example, the store’s sales representative offers to treat the customers a free lunch to prevent the customers from being angry at the delayed delivery of their ordered products. After the free lunch, the sales person slowly and tactfully explains that there will be a slight delay in the delivery of the customers’ ordered products. By paying for the customers’ lunch, the customer’s disgust is reduced or even eliminated. Cicero, the famous philosopher, affirms tact is necessary part of rhetoric. Rhetoric is p reparation and conducting of speech (Hunter 16). Tact is unique to the communication process (Hunter 16). When job superiors issue work orders or policies, the superiors must take into consideration the culture of the diverse employees. The Mexican employee brings one’s Mexican culture into the workplace. Learning some Spanish words will create tact-based interpersonal communication between the Caucasian supervisor and the newly hired Mexican immigrant worker, making the Mexican employee like the supervisor. Similarly, the Caucasian manager must take into consideration the Chinese employee’s religious culture when engaging in workplace interpersonal communication. Most Chinese are faithful to their Chinese religion. For example, the workplace manager should not force the

Art in Context - Tracey Emin Essay Example | Topics and Well Written Essays - 2000 words

Art in Context - Tracey Emin - Essay Example She is an expert in various art forms including needlework, sculpture, drawing, video or installation, photography and painting as well. The uniqueness in her works that can be in any form lies in her independent nature to express with an autobiographical tone. What other artists never prefer to expose in public, Tracey does exactly the same. Tracey and Her Unique Practice as a Contemporary Artist: Tracey is the most controversial artist just because of her extreme personal and original art works. Autobiographical subject matter in her works of art is the place where she differs from other contemporary artists. She has confessed everything from her inmost life through sculptures, textiles, drawings, mono prints and several other expertise fields (Fortnum, R, 2007). Almost all her works tell about her autobiography. According to her this comes from a stream of consciousness, undoubtedly this is the basic source of art while creating it. Tracey’s practice is well known for its r aw openness, immediacy and some extend sexually provocative attitude (The European Graduate School, web, N.D.). Such factors fascinate the viewer a lot. She is very confessional in her attitude through the art forms. She always prefers to show a working class attitude in her works of art that provokes British class system. ... She deals with extremely female autobiographical subject in her art. She represents â€Å"she† in all her art works and that is a concrete part of essentialism (Gale, M.B. & Gardner, V, 2004). Tracey is such an artist in the contemporary world of art who tells about the exploitation of her existence as a woman. Her art tells about the challenges of a woman affirming her female identity in her art forms. She makes the viewer feel her string existence through her art forms. Tracey’s form of art often defined in terms of sexual aggression coming out of her personal experiences. Almost of all her paintings delineate a life of sexual desire (Doyle, J, 2006). She often confesses that what she does is exactly what she thinks. This is the freedom of contemporary art. An artist is freed from any kind of boundaries. There is no obligation in the expression through art form. The basic aesthetics of contemporary art form is that nothing can stop the spontaneous urge of expression i n terms of art. The tradition of past, restricted sectors of rules and regulation are avoided in the concept of contemporary art form and Tracey is a perfect contemporary artist representing her own thoughts and spontaneity on canvas or paper or may in some other formats. A spirit of experimentation is the basis of contemporary art and Tracey is just the revolutionary as a contemporary artist. Modern art is born out of a considerable revision of the conventional definition of art form with the concept of something unique (Meecham, P & Sheldon J, 2000). Tracey is doing nothing rather implementing her own thoughts through a revolutionary method. Her struggling life from the childhood makes her tell the pathetic story in a spontaneous approach through modern art. Several rejections in terms of

Identification of Unknown Macromolecule

Identification of Unknown Macromolecule Heike Behr Aim The purpose of this lab was to use the scientific method to identify an unknown solution, based on the reactions (i.e. color changes) of known solutions with indicator solutions. These known solutions contained different types of macromolecules. Each type of macromolecule reacted with at least one indicator solution in a unique way, which allowed us to identify the macromolecule based upon the presence or absence of a color change. The hypothesis is that protein will have a positive reaction with Biuret reagent, changing the color to violet. Starch will have a positive reaction when treated with the iodine solution, changing the color to blackish-blue. Lipids will show a positive reaction when coming in contact with Sudan III, changing the color to red-orange. Vitamin C will diminish the color of iodine when it is positive for presence of ascorbic acid. General Background Macromolecules can be divided into four classes; carbohydrates, lipids, nucleic acids and proteins. These molecules are all considered to be organic molecules, because they consist of carbon, hydrogen, oxygen, sulfur, phosphate and nitrogen elements. Macromolecules have different building blocks to form carbohydrates, proteins, lipids and nucleic acids. These building blocks are amino acids, monosaccharaides, nucleotides, fatty acids and glycerol. The water will be used as a control, to see if there are any false positive reactions during our experiment. The water will also show us what the most natural response is for each of the indicators. Water will also serve as a great way to compare color changes, since everything that looks the same as the water will be negative. Proteins are one of the components of macromolecules and are very important in different biological processes. They are catalysts and are capable of transporting and storing molecules throughout the body. Proteins are build up out of several amino acids bound together by peptide bonds. The function of a protein depends primarily on its 3D structure. Common foods that contain proteins are milk, eggs, meat and cheese. Lipids are another form of macromolecules. These molecules are non-polar molecules and non-soluble in water. Lipids consist of two parts, a glycerol and a fatty acid tail. Lipids have large stores of energy that are released when the molecule is oxidized. Lipids come in different types, such as waxes, oils and certain vitamins. Common foods that contain lipids are any oils such as olive oil or grape seed oil and butter. Starch is a carbohydrate that is not found in humans, but in plants. It consists of multiple Glucose molecules bound to each other by Glycosidic bonds. Common foods that contain carbohydrates are potatoes and bread. Vitamin C is also known as ascorbic acid and is an antioxidant. This vitamin is soluble in water and plays an important role in growth and repair of the bodies tissues. The most common foods that contain Vitamin C are citrus fruit. Focused Background Iodine test is the most common test for detecting the presence of starch. If the substance that is being tested has starch present, then there will be a change in the color to a blackish-bluish liquid. The best method for testing proteins will be the Biuret test. This test can also determine whether there are peptide bonds in the protein. A positive result for proteins will show a color change from a blue to a light purple. If there are peptide bonds present, the color will be a much darker purple. If Biuret can’t be used, Fehling’s Solutions A and B and Sodium hydroxide and copper (II) sulphate solutions can be used. The test that best shows the presence of lipids is the Sudan III test. Sudan III is a fat-soluble compound that will cause the color of the solution with lipids present to change to red. An easier test to preform is using a brown paper bag, lipids are fats, thus on a brown paper bag it will leave â€Å"greasy†, translucent stains. Another test for testing the presence of lipids is an Emulsion test The main test for Vitamin C is adding drop for drop the Vitamin C solution to Indophenol solution. If the dark blue color of the Indophenol solution becomes colorless, then the suspected solution does indeed contain Vitamin C. In our experiment, we will use the Iodine solution to test for the presence of Vitamin C, because it follows the same principles that Indophenol does. Method Testing with Iodine solution: Clean all your test tubes thoroughly with ethanol and then rinse them with distilled water. Label each test tube as water, protein, starch, lipid, vitamin C and unknown. Add 3ml of each of the macromolecules to the correct test tube, except Vitamin C. Add 2-5 drops of the Iodine solution to each of the test tubes, except Vitamin C. Add 3ml of the Iodine solution to the test tube marked as Vitamin C. Drop wise, add Vitamin C to the test tube until the color changes. Mix the contents well. Note any color changes. Testing with Biuret reagent: Clean all your test tubes thoroughly with ethanol and then rinse them with distilled water. Label each test tube as water, protein, starch, lipid, vitamin C and unknown. Add 3ml of each of the macromolecules to the correct test tube. Add 2-5 drops of the Biuret reagent to each of the test tubes. Mix the contents well. Note any color changes. Testing with Sudan III reagent: Clean all your test tubes thoroughly with ethanol and then rinse them with distilled water. Label each test tube as water, protein, starch, lipid, vitamin C and unknown. Add 3ml of each of the macromolecules to the correct test tube. Add 2-5 drops of the Sudan III reagent to each test tube. Mix the contents well. Note any color changes. Materials Apparatus used: Test tubes for containing the solutions. Test tube rack to keep all test tubes organized. Pipet will make the transfer of different liquids easier and the measuring there of. A piece of white paper will make it easier to determine whether a color change has taken place. Safety goggles to protect your eyes from any harmful reagents. A white lab coat to protect your skin from any harmful reagents. Chemical Compounds: Distilled Water – used for rinsing test tubes and making the control solutions Ethanol – to clean the test tubes Ascorbic Acid (Vitamin C) Protein Glucose Lipid Unknown substance Iodine solution – used for testing starches Sudan III solution – used for testing lipids Biuret Copper sulfate solution – used for testing proteins Format Table 1 Content Water was used as the representative to show the natural change that will take place when the different solutions were added. The protein had no different effect than that of the water when Iodine and the Sudan III was added, thus we can assume it to be negative. When it reacted with the Biuret solution, it yielded a different reaction than water did, it changed to a dark purple, resulting in a positive reaction, the hypothesis was correct. Starch showed no different changes than water with the Sudan III and Biuret test, thus we assume it to be negative. While with the Iodine test, it changed color to a dark black-blue color, as indicated by the hypothesis. This color change indicates a positive reaction to iodine, meaning that there is starch present in our compound. The suspected lipids solution showed a changed in color when Sudan III was added to it. This solution changed to a red color, thus there were lipids present. The other two tests, Iodine and Biuret tests didn’t yield any changes that differed from the results obtained from water. This test proved the hypothesis was correct. When testing for Vitamin C, the iodine solution proved that there was Vitamin C present because it turned the dark blue Iodine solution colorless. The other two tests, Sudan II and Biuret test show no difference from the water control subjects. The results from this test was as expected from the hypothesis. The Unknown substance only showed a positive response when tested with the Iodine test, leading me to believe that it is some kind of carbohydrate compound and possibly starch. The Sudan III test was negative and so was the Biuret test. Interpretation of results Protein: The protein solution reacted with the biuret reagent to show a change in color to a dark purple. This means that there was indeed peptide bonds present in the solution. The Biuret reagent has both KOH (potassium hydroxide) and CuSOà ¢Ã¢â‚¬Å¡Ã¢â‚¬Å¾ (copper sulfate). The solution’s pH is raised to an alkaline by the KOH, which is important for CuSOà ¢Ã¢â‚¬Å¡Ã¢â‚¬Å¾ to react. Cuà ¢Ã‚ Ã‚ ºÃ‚ ² react with nitrogen atoms present in peptide bonds to form a complex. The CuSOà ¢Ã¢â‚¬Å¡Ã¢â‚¬Å¾ solution is usually a blue solution, but when the Cuà ¢Ã‚ Ã‚ ºÃ‚ ² react with the nitrogen atoms to form the complex, the blue changes to violet, sometimes dark purple color. Starch: The starch reacted with the iodine solution to bring forth a blackish-blue change in color. This color change is attributed to the iodine and iodide ions reacting with each other and bond, forming a triodide ion. The iodine, which is a ligand, fits into the space created by the hundreds and thousands of simple sugar molecules such as Glucose that makes up the structure of starch. The color change to black is associated with the absence of light, since iodine absorbs all the light wavelengths. Lipids: The lipid solution reacted with the Sudan III reagent to change its color to an orange-red solution. Lipids are triglycerides, and have an oily appearance. Sudan III is a dye that is lipid soluble; it is also non-polar and will react with hydrocarbon chains in the lipids to form hydrophobic interactions. Vitamin C: Vitamin C reacted with the iodine solution to diminish the blackish-blue color of iodine to form an almost colorless, but milky solution. This is accounted for because when these two solutions react with each other, they are no longer what they started out as. During this reaction, these two are mixed together, the ascorbic acid losses its electrons to iodine, meaning that this reaction is a redox reaction. Ascorbic acid will be the one being oxidized while iodine is reduced. Ascorbic acid forms dehydroascorbic acid and iodine forms iodide ions. Unknown: The unknown solution reacted with the iodine indicator to form a blackish-blue solution. The only known solution which reacted with iodine to form a solution of that color was starch. Although these colors don’t match up perfectly, they are the closest match. The difference in color between the starch solution and the Unknown solution could be explained by a difference in concentration between the two solutions. This difference in concentration could have resulted if the solutions weren’t both well shaken, since starch can settle out of solution. Broader implications of results Biuret test: This test is used for detecting the presence of proteins in a solution. When there are proteins present, the mixture of our suspected solution and the Biuret reagent will undergo a color change to violet. This indicates the presence of peptide bonds in the protein solution. I did achieve this by proving that our suspected protein solution did indeed contain peptide bonds present in proteins when it changed color to violet. Iodine test: Iodine can be used to detect the presence of both starch and vitamin C. When testing for starch, a positive test will be indicated by a change in color from colorless starch to a blackish-blue solution after the addition of iodine. Our suspected starch solution did test positive for starch when its color changed to blackish-blue. When testing for the vitamin C, small amounts of vitamin C was added to the iodine solution, this determines whether or not a redox reaction will take place to transfer vitamin C electrons to the iodine. This was proved to be correct when the addition of vitamin C to the iodine eliminated the blackish-blue color of the indicator. Sudan III test: Sudan III is a lipid soluble reagent that is used to stain triglycerides. This is used to detect the presence of lipids. Both lipids and Sudan III are non-polar and react with each other to have a hydrophobic interaction, and a color change is present when the suspected solution contains lipids. The change is a red-orange color. Our test showed this when our suspected solution exhibited this change in color to red. Conclusion I can conclude that all the expected results did indeed happen. The protein solution did change color to violet-purple when tested with the Biuret test, resulting in a positive reaction. This was because the Cuà ¢Ã‚ Ã‚ ºÃ‚ ² reacted with the nitrogen atoms. The starch solution reacted with iodine to bring forth a blackish-blue change in the color, testing positive. This is attributed to the formation of a triodide ion. The lipids did indeed react with the Sudan III to show the positive reaction of color change to red, because of the formation of hydrophobic portion in the solution. The vitamin C showed the positive results when added to iodine when it eliminated the dark color associated with iodine. This result is because of the redox reaction that takes place between these two compounds. All of my results prove that my hypothesis were indeed correct. The unknown solution only showed a positive reaction with the starch, thus it can be concluded that it’s starch or maybe a f orm of a carbohydrate close to the composition of starch. References J.M Berg, J.L Tymoczko, L Stryer. Biochemistry, 5th ed. New York: W.H. Freeman; 2002 Dr Ananya Mandal. What are Lipids?. http://www.news-medical.net/health/What-are-Lipids.aspx (accessed 29 September 2014). R.B Smith, E.C Loucheed, E.W Franklin, I. McMillan. The Starch Test for Determining Stage of Maturation in Apples. Canadian Journal of Plant Science 1979; 59(3): 725-735. SEP Staff. Testing for Lipids, Proteins and Carbohydrates. http://seplessons.ucsf.edu/node362 (accessed 29 September 2014) Mack, S. How does Biuret ReagentCause a Color Change with Proteins?. http://www.madsci.org/posts/achieves/2004-12/1102321490.Gb.r,html (accessed 2 October 2014).

Sounds of Silence analysis Essay example -- essays research papers

In the process of conveying emotion and feeling, people take different routes in going about such a task. Some people draw, some debate, and others write. Paul Simon, a genius with words and music, wrote poems to describe his feelings on politics, love, and the ways of life. Hearing or reading a Paul Simon song gives a person a blessed experienced, they had just seen real emotion, an oddity in these days. One Simon song that stands out above the rest is also probably his most famous, â€Å"The Sounds of Silence†. Like many other Paul Simon pieces, the contradictory title is not the only confusing aspect of the song, each line conveys complex yet meaningful words.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The 60's was a decade dominated by great musicians: Bob Dylan, Janis Joplin, and Jimi Hendrix. Paul Simon is another man that tackled music and took it to the level of excellence, like the other 60's music idols. In his song â€Å"The Sounds of Silence†, he puts multiple concepts of importance into one 35 line poem, successfully getting his point across. So the question is, what are the sounds of silence and what is it Paul Simon is trying to say? The Sounds of Silence that he refers to numerous times shows the lack of human communication in everyday life . Simon is saying that intelligent conversations or friendly words to one another have been overlooked in society. The poem shows that although people talk to others, they are not saying what they truly feel. I...

Apple Business Marketing Strategy

Apple Business Marketing Strategy |1 1 Introduction Apple is one of the leading companies in IT industry and during the last decade it has created a high level successful brand image and blazed the trail for the personal computer industry with its innovative products and strong marketing strategies.Apple Inc. has incorporated numerous features that are unique and well known in the market today. We consider that there are several Apple products with several appealing features such as: iMac, iPod, iPhone and iPad. These products represent a revolutionary era for the development of Apple. By placing such products in the market, Apple Inc. has attracted a lot of customers in one way or another. Highly advanced technology, simplicity and design, and the sense of luxury are the main features integrated in these products. Moreover the comfort and convenience that these products provide are very crucial.This market plan aims to analyse the marketing strategies that have been used by Apple In c. in order to develop its worldwide domination in all aspects of the computers (PC, Laptops and Tablets), digital music players, mobile phones, and multimedia and telecommunication industries. Furthermore, the core competence and company mission will be analysed in order to determine which focus points Apple should try to enhance in the future. 1. 1 Company Background Steve Jobs, Steve Wozniak and Ronald Wayne established Apple on April 1, 1976 in order to sell the Apple 1 computer kit that was hand built by Steve Wozniak.Demand convinced Jobs that there was a distinct market for small computers and with a clear vision and consumer friendly product, Apple went public in 1980 and became the most successful initial public offering since Ford Motor Company in 1956. Meanwhile, Steve Jobs left the company and stiff external competition with other companies such as IBM and Microsoft throughout the 1980s nearly forced apple into bankruptcy by the mid-1990s. However, to stay afloat, Apple started to innovate their PC products lines and expand into the digital music players industry. Apple was a company that was based on innovation and when I left Apple we were ten years ahead of anybody else. It took Microsoft ten years to copy Windows† said Steve Jobs. In 2001, apple introduced its new innovated iPod portable digital audio player. The product was phenomenally successful at the time (over 100 million units were sold within six years). In the last decade, Apple has achieved unparalleled success in different markets and now designs, manufactures and markets PCs, Mobile Phones and Music player with its unique applications and iTune software.However, Apple’s revolutionary CEO, Steve Jobs, passed away in 2011, and today Apple continues to lead in industry in innovation with its award-wining computers, OS X operating system and iLife professional applications. Apple Business Marketing Strategy |2 2 Situational Analysis Apple makes enormous efforts to different iate its products from its competitors by developing products that have already been out in the market, making them exclusive and giving them new features. In most of the scenarios Apple has not been the first to the market and as a result, the risk of being first to the market is lower.Moreover, Apple always focuses on one rather than many. Compare to their closest competitor, Samsung, Apple make people and customers excited and wait for their new technology and product. For instance, by introducing Siri technology (which had already been existed before Apple iPhone 4s) Apple could make the iPhone 4s special from other smartphones at the time which the leads Apple commands a one third share of the smartphone market. However, the iPhone and iPad have combined to help iOS dominate competing mobile operating systems with a two-thirds share of the market.The graph below indicates that after Apple introduced the iPhone 4s, the iOS market share has reached to the peak of 61% among all th e smartphones. Figure 1: Smartphones Market share *Retrieved from http://seekingalpha. com/article/839661-the-iphone-s-growth-rate-has-peaked on 24/11/2012 2. 1 Market Growth Apple Inc. ’s Market started growing in 1997 then decreased slightly, until 2000. From then on it is steeply growing. Starting in the U. S. , after the comeback of Steve Jobs, Apple started selling overseas as well.Since many of Apple’s parts and products are produced outside the U. S. (Europe and Asia), not only are the production costs lower, but Apple also got to have better insights in those markets According to the latest Apple annual report announcement, Apple Inc. has made the total net sales of 156,508 million dollar in 2012 which as compare with 2010 it is considerably increased by 240%. The financial history of Apple over the past three years is shown by the table below which illustrates a very successful growth. Apple Business Marketing Strategy 3 Figure2: Apple annual financial report *Retrieved from http://investor. apple. com/financials. cfm on 24/11/12 However, the largest income of the Apple has come from the iPhone product which approximately consists of 58% the entire products have been sold by them. Furthermore, the enormous increase of Apple income is done by introducing iPad mini as their one of recent product. According to the Apple announcement in November 2012, they have sold three million iPads in just three days which is their biggest achievement in the last decade. . 2 Porter Five Forces Analysis Porter five forces analysis will be used to determine the attractiveness of the market and to analyse the needs and trends in the macro-environment. It is also used to identify the situation of iPhone, iPod, iPad and iMac among its competitors and customers, and clarify what the general environment for their operations is. 2. 2. 1 The Bargaining Power of Buyers Generally, Apple buyers have not many options for a specific product and one of the biggest issu e for the customers is the high price.In this market segmentation, the buyer concentration is medium, since a lot of young people are using iPod or Mac from apple, so they think iPhone will be a revolution mobile phone that contains a lot of especially features. Apple intends to introduce one model per year whereas Samsung gives variety of options with lower prices. As it is mentioned earlier, Apple focuses on â€Å"One† rather than â€Å"Many† which it makes customers think this is something special from the others. 2. 2. 2 The bargaining power of suppliersAlmost 90% of the Apple products are procured and manufactured by other suppliers which are mainly the chipmakers and touch-sensitive display producer (for touch screen products). Apple Inc. has been cooperated with many chipset produce manufactories for long time, including Intel Apple Business Marketing Strategy |4 (Provided CPU), Micron Technology (Provided digital camera CMOS) and Samsung (Flash memory chip). A lot of chipset producers have a good long term relationship with Apple Inc. Therefore, the bargaining power of supplier is low. 2. 2. The threat of new entrants Since there are considerable investments to be made for setting up PC industry, new entrants would be reluctant. Though there is scope for white-box PC’s having a share of 35% world-wide in 2006, but since the existing companies have created strong branding awareness, this threat would be low. 2. 2. 4 The threat of substitute products The more differentiation of product the less likely the switch to a substitute will occur. Of prices are higher then, the company with the higher price has to provide justification for the increase.But what makes Apple the winning company among the very competition intense sector in several industries that they work in, is their unique brand image and customer loyalty. However, with technology undergoing paradigm shifts, coping with these changes can make life difficult for the players i n the sector. 2. 2. 5 The intensity of competitive rivalry Apple faces stiff competition from Dell, HP, IBM and Microsoft in the computer industry and Samsung and HTC in the mobile and tablet industry. However, in the Digital Music industry apple dominate among all its competitors.Moreover, there is one important factor which makes industries less competitive including the brand equity and expensive switching costs. Overall, the intensity of competitive rivalry is medium high in most of the markets that apple is involved in. 2. 3 SWOT Analysis 2. 3. 1 Strengths Apple’s current strengths are the huge market share they possess when it comes to music players, iTunes as well as mobile phones (iPhone), tablets (iPad), and personal computers (MacBook and iMac). 2. 3. 2 Weaknesses A weakness that recently occurred is that one of Apples founders passed away.Steve Jobs, one of the big inventors and main persons in Apple died earlier this year after a long time struggle against his can cer. Timothy D. Cook was announced as the new CEO, after being chief executive officer. Critics have claimed Timothy does not have the same charisma and visions like Steve Jobs had, and it is just a matter of time before Apple will lose its edge to their competitors. Apple has also been criticized for its latest product, the launch of Apple iPhone 5. 2. 3. 3 OpportunitiesTo reverse this downward trend of negative critics, Apple has to continue developing its product and be extra cautious about what the market and consumers want. They have to be more creative in design and invent new and improved products to meet the expectations from the market. They do not have to necessarily invent the iPhone or iPad again. But to meet the threats they would have to improve their products and create an urge for their new products so they can conserve their market shares and sell more products and eventually capture bigger market shares. Apple Business Marketing Strategy 5 2. 3. 4 Threats As it is mentioned earlier, Samsung lead position in the mobile phone market after they released their new mobile phone Galaxy S3. Their products are based on the Android operative system, while Apple’s system is based on their OS X system. Sony and Nokia (Windows mobile phone) have also recently managed to capture huge market shares from Apple and Samsung and in the future they might overtake them. 3 Marketing Strategies 3. 1 Products Apple has a solid track record of innovation in different markets, often changing the way we view those markets entirely.Apple in most of the time has not been First to the Market and according to the â€Å"five secrets of the world’s best marketing machine† by Steve M. Chazin the former Apple Marketing executive, Apple tries to make something good greater. A clear example for this could be the iMac. At the time iMac was introduced by Apple there were Windows All-in-one computers competing with Apple but what actually made iMac so special was its unique design, free of noise and being fast CPUs inside a thin monitor.Steve Chazin believes that The Mac, iPad, iPod, iTunes and iPhone are all successful because they were late to market and improved on existing designs and functionality. Apple does one thing very well and that is, making complex things easy and elegant, It is no coincidence that Apple users compliment about the exceptional user interface of their iPads, iPods or iPhones. In addition, Apple tries to exert control over the users’ experience with its products. So, apart from the hardware, the company also develops the software so that the user has the best possible experience. . 2 Pricing Strategy Apple is usually referred to as the technology industry’s â€Å"high-price† leader. However, of late, the company has been offering its products at lower price points in a clear effort to expand its market. Even so, Apple, at the launch of its products, targets early adopters with higher-than-c ompetition prices. It initially adopts skimming strategy and later launches lower-price versions with fewer features or launches a newer version while continuing to sell older versions at lower price. 3. 3 Promotion StrategyApple’s promotion strategy is centred on creating hype. The late Steve Jobs, founder of Apple, was known for hyping up. His theatrical style and panache were successful in creating excitement before the launch of Apple products. These efforts have succeeded in making Apple products aspirational. 3. 3. 1 People Buy what Other People Have If you look at when apple was promoting iPod on TV adverts, they did not show and focus on the product like other adverts you would watch on television, instead there were a long white headsets that could show other people you have an Apple iPod.The other reason that Apple only advertise Apple Business Marketing Strategy |6 long white headsets with white iPods and they did not show a closed-up picture of their product is th at they do not want to only sell their product to customers; however, they want people to experience of joining to a special and exclusive Apple lifestyle and to become a part of iPod community which allows them to buy music through their unique software program (iTunes) and put their music in whatever order they want. 3. 3. 2 Help your Customers Help youWhen Apple first introduced their PowerBook, they made them outstanding buy making them in silver colour and have big Apple logo at the back so owners can feel proud and to be different therefore they try to show it off to other people. Apple earned nearly 40% market share on the back of early PowerBooks users. 3. 3. 3 TV shows and Movies Apple relies heavily on working closely with Hollywood in order to promote their product. This gives them opportunity to get their product used by Hollywood stars which have an enormous influence on public. . 4 Placing and Distribution Channels Apple works with number of network providers that they deal with the placing. However, online shopping from Apple. com or giving order in store for a new launched product can take up to two weeks due to the high demand. 4 Conclusion â€Å"An Apple computer on every desk† –Steve Jobs. Apple Inc. states its vision very clearly. They have changed our life with their products and services. They have demonstrated the world, that a human has a strong capacity to create huge things with a big impact.The analysis of the different elements of a marketing plan outline the various aspects involved in the penetration of a new market and the successful launch of a new product or service. Being aware of its own position and capabilities, and seeing opportunities in a new trend a company can enter a new market and develop. On its way, the company has to use its strength, respect its internal weaknesses and consider the outer world with its opportunities and threads Apple Business Marketing Strategy |7 5 Bibliography ? 5 secrets of world 's best marketing machine. 2007). Retrieved 11 24, 2012, from Marketing Apple: http://www. marketingapple. com/Marketing_Apple_eBook. pdf ? Apple Sells Three Million iPads in Three Days. (2012, November 5). Retrieved 11 24, 2012, from Apple: http://www. apple. com/pr/library/2012/11/05Apple-Sells-Three-Million-iPadsin-Three-Days. html ? APPLE THREE-YEAR FINANCIAL HISTORY. (2012, October ). Retrieved 11 21, 2012, from shareholder: http://files. shareholder. com/downloads/AAPL/2199577444x0x444195/E7A8FE5F-883546AB-ACC2-6FA28DFB546D/Three_Yr_Financial_History. pdf

Free Essays on The Divinity Of Art

, a concentrated person not only sees the form but its spirit. This is the fullness of observation, and it comes by concentration. Whenever the artist cannot imitate nature, cannot copy an object exactly, it shows that he lacks concentration. The next aspect of art is suggestive art. This can be divided into two kinds: first, an art which directly suggests a certain idea, so that as soon as we see the picture we can see what it says, what it explains, and what it represents; and the other kind, which is expressed in symbols. This is an art that through a certain symbolism expresses a great wisdom. This wisdom is covered; and the more one looks at the picture and the more one studies it, the more it reveals the idea, the wisdom, the thought that is hidden in it. Such art is a revelation. The art of ancient Egypt, of Greece, and especially of the Mongolians and of India, was chiefly symbolical art. In such periods, when other types of pictures were not produced and books were not printed, this was the only means of keeping wisdom alive and handing it on to the coming generations. This was done by the master artists, who were inspired by spiritual wisdom and who tried to guide humanity. With hammer and chisel, they carved in wood and engraved on the rocks, and lef... Free Essays on The Divinity Of Art Free Essays on The Divinity Of Art Art may be defined as having four aspects. One aspect of art may be called imitative art - the tendency and ability to produce as exactly as possible, on the canvas or in the clay, something that one sees. This is the first stage, and one that leads the artist further on the path of art. In order to develop this faculty, the mind must be fully concentrated. When the artist lacks concentration, he cannot observe objects and their beauty keenly, and therefore he is not able to reproduce them exactly as he sees them. Concentration has such great power that a concentrated person can penetrate into an object, and can see not only the outside of it but also the inside. In other words, a concentrated person not only sees the form but its spirit. This is the fullness of observation, and it comes by concentration. Whenever the artist cannot imitate nature, cannot copy an object exactly, it shows that he lacks concentration. The next aspect of art is suggestive art. This can be divided into two kinds: first, an art which directly suggests a certain idea, so that as soon as we see the picture we can see what it says, what it explains, and what it represents; and the other kind, which is expressed in symbols. This is an art that through a certain symbolism expresses a great wisdom. This wisdom is covered; and the more one looks at the picture and the more one studies it, the more it reveals the idea, the wisdom, the thought that is hidden in it. Such art is a revelation. The art of ancient Egypt, of Greece, and especially of the Mongolians and of India, was chiefly symbolical art. In such periods, when other types of pictures were not produced and books were not printed, this was the only means of keeping wisdom alive and handing it on to the coming generations. This was done by the master artists, who were inspired by spiritual wisdom and who tried to guide humanity. With hammer and chisel, they carved in wood and engraved on the rocks, and lef...

Show, Dont Tell

Show, Dont Tell Show, Dont Tell Show, Dont Tell By Erin Anyone who’s ever written a short story or taken a freshman composition course has heard the words â€Å"show, don’t tell.† I know those words can be frustrating. You might not know exactly what â€Å"show, don’t tell† means. Or you might believe that you are showing when you’re really telling. While â€Å"telling† can be useful, even necessary, most people don’t realize how vital â€Å"showing† is to an effective story, essay, or even a blog post. Showing allows the reader to follow the author into the moment, to see and feel and experience what the author has experienced. Using the proper balance of showing and telling will make your writing more interesting and effective. â€Å"Okay, I get it,† you’re thinking. â€Å"But how do I do it? How do I bring more showing into my writing?† I’m glad you asked. Here are some tips that will help make your writing more vivid and alive for your reader. 1. Use dialogue This is probably one of the first things I talk to my students about when I have them write personal essays. Dialogue allows the reader to experience a scene as if they were there. Instead of telling the reader your mom was angry, they can hear it for themselves: â€Å"Justin Michael,† mom bellowed, â€Å"Get in here this instant!† Dialogue can give your reader a great deal about character, emotion and mood. 2. Use sensory language In order for readers to fully experience what you’re writing about, they need to be able to see, hear, taste, smell and touch the world around them. Try to use language that incorporates several senses, not just sight. 3. Be descriptive I’m sure everyone remembers learning to use adjectives and adverbs in elementary school. When we’re told to be more descriptive, it’s easy to go back to those things that we were taught. But being descriptive is more than just inserting a string of descriptive words. It’s carefully choosing the right words and using them sparingly to convey your meaning. The following example is from a short story I wrote. Telling: He sits on the couch holding his guitar. There’s nothing wrong with that sentence. It gives the reader some basic information, but it doesn’t create an image. Compare that sentence with this: Showing: His eyes are closed, and he’s cradling the guitar in his arms like a lover. It’s as if he’s trying to hold on to something that wants to let go. The second example takes that basic information and paints a picture with it. It also uses figurative language- in this case, the simile â€Å"cradling the guitar in his arms like a lover†- to help create an image. When using description, it’s important not to overdo it. Otherwise, you can end up with what I call â€Å"police blotter† description. For example: He was tall, with brown hair and blue eyes. He wore a red shirt and jeans, and a brown leather jacket. 4. Be specific, not vague This is another one I’m constantly reminding my college students about. Frequently, they will turn in essays with vague, fuzzy language. I’m not sure if they think this type of writing sounds more academic, but all it really does is frustrate the reader. Instead of writing, â€Å"I had never felt anything like it before in my entire life,† take the time to try and describe what that feeling was, and then decide how best to convey that feeling to the reader. Your readers will thank you for it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:Cost-Effective vs. Cost-EfficientCapitalization Rules for the Names of Games40 Idioms with First

Media Report Analysis Essay Example | Topics and Well Written Essays - 750 words

Media Report Analysis - Essay Example In December 2009, Lovett was suspended from the football club, and in February 2010, the club terminated his contract. The principal reason given was that he had brought the club into disrepute after sexual assault allegations had been made against him. The precise details of the contract are not provided, but this press release from the football club suggests that by attracting negative media attention, Lovett had done enough to be in breach of certain clauses. However, it is unlikely that this would have been sufficient reason to terminate the contract, given that, as the football club itself emphasises, Lovett remains ‘entitled to the presumption of innocence’. For this reason, however serious the nature of the allegations made against Lovett, to do more than indefinitely suspending the contract pending police investigation would have seemed a disproportionate response to the issue. The Club is therefore careful to emphasise that it is not for them to prejudge on innocence or guilt, which ‘is for the Court to decide’. Instead, what is emphasised is that these charges were not the sole reason for the termination of the contract. The press release therefore refers to ‘a series of acts and omissions in breach of his [Lovett’s] employment contract’. Little detail is given on what these breaches involved, apart from that he failed to fulfil his training commitments, and to maintain sufficient communication with officials at the football Club. While the sexual assault allegations made against him provided valid reason for the suspension of Lovett’s contract until the criminal justice process had taken its course, these breaches do seem to be adequate justification for the termination of the contract. If Lovett failed to turn up to training sessions with the rest of the team, then his performance on the field would clearly suffer, as would his

Paper 2 Essay Example | Topics and Well Written Essays - 500 words - 1

Paper 2 - Essay Example He argues that good performance profiles should define success and thus meeting the minimum requirements (Uttaro, Paras 2-3). Management position also requires a good performance profile, which removes non-fact based opinions. It is wise to avoid personal bias by using performance profiles to be aware of characters that have been proven by scientists to make employees satisfied. The other thing is by staying current. Good performance profiles are made by using recent performance of your employees. Taking note of current performance of employees is a good tool when developing performance profiles. The other important aspect is developing performance profile that maximizes odds. Making use of performance profiles enables one easily to hire people who will be productive and stay longer in your firm (Uttaro, Paras. 4- 6). After school, accountancy will be the career of choice. The job requires knowledge in preparing financial statements. It also requires a commitment, speed, and accuracy, and you need to have computer skills especially in Microsoft Excel. The best performance profile for the accounting job that will lead to effective performance can be seen below. First is to prepare a comprehensive plan to achieve accounting objectives with a distinct period that you want to accomplish. Secondly, one should conduct a comprehensive operational review. Work with other financial accountants and assess all aspects of the company’s operating performance. Develop a plan of action to deal with each of the issues. The other thing is to address operational issues. If the company is under- performing, you need have a group of people to execute the task and solve pertinent issues. Another thing is to evaluate the financial strength of the company. You need to review all the historical financial data, bu dgets, and forecasts. Evaluate critical areas of concern and determine new ways to improve performance (Uttaro, Para 8). Considering the